One tedious aspect about being a content creator, is the ability to plan and map out how to effectively create your social media contents. People see the end products ie the final edits on Instagram or Pinterest, but it takes long hours of planning and conceptualization for those images to be published.
On today’s blog post, I will be sharing tips on how to effectively batch create content for your social channels.
It is unrealistic to create content every single day. In an ideal situation or lifestyle, people have 9-5 jobs, children, errands and just life in general to handle with no extra time on their hands to create content every day. While some may have the luxury of time by being entrepreneurs, the ability to create content every day is still unrealistic. This brings me to the concept of batch content creation.
Generally, it is helpful to create your social media contents in batches because it is time saving, and serves you on the long run. I will break this down into simple ways on how to achieve that.
CREATE A MOOD BOARD: As common as the word mood board may sound, some of you jump straight into shooting without creating a concept of looks from your closet. This can range from pining ideas on Pinterest with the aim of recreating something similar (not copying), or jotting down ideas you want to work on. Going through your closet, and styling pieces together, laying them asides as your next content look. If you are going for a color theme on your page, be sure to keep the looks cohesive as possible so your audience can understand your idea. Do this with multiple looks in mind so you cover at least six looks in one shoot.
ALLOT TIME FOR SHORT VIDEO CLIPS (REELS): Reels are gaining more traction than static pictures on Instagram, and it is advisable to use the time you shoot your pictures to quickly record some videos you can edit into reels. Most times, once I get my makeup done at home, I quickly record two outfit reels before heading out to my location to shoot. If you are a beauty creator like me, sometimes I record my makeup look to serve as a reel as well.
PICK A SUITABLE LOCATION AHEAD OF TIME: Depending on the looks you intend to create, pick a location that will serve as a good background for all your looks so it creates an illusion like they were shot on different days. Switch spots, go round a building to make it look different and be sure to pick a location that is safe and secure because most times, you get to switch outfits in your car.
CAREFULLY PACK UP YOUR PIECES IN A SUITCASE: The last thing you want to deal with is getting to your location and realizing you forgot a shoe or accessory for a look. This has happened to me multiple times and I had to make do. What I will advise is throwing in a pair of neutral shoe incase that happens to you. Remember to never be hard on yourself as you are considered the stylist, photographer (in some cases) and the creative director so its foreseeable to have oversights.
HEAD TO LOCATION AND SHOOT/ ALLOT TIME FOR EACH LOOK: If you pay for a photographer, you know time is of the essence so you need to work fast and switch your looks quickly so you can shoot all looks within your time. If however you have your partner take your photos, still time yourself so you know your productivity level. This helps factor in when you have to charge brands for your time.